BACARDI LEGACY AUSTRALIA
CHALLENGE 2 TASK - BRAND LOOK & FEEL
LOGO & BVI [BRAND VISUAL IDENTITY]
- What makes a good logo? [Balance, design, colour, quality, relevance, current?]
BRANDING AND VISUAL AESTHETIC
[Logo, look and feel, colour palette, typography/font, story/message, trend, target audience, assign your drink a personality and build branding around it, look to your favourite artists, photographers, creatives for inspiration]
DIGITAL & PHYSICAL CAMPAIGN ASSETS
QR codes, flyers, recipe cards, coins, pins, wearables [hats/tees], keychains, stickers, patches, coasters.
CHALLENGE 3 [TASK 2] - SOCIAL MEDIA PRESENCE
[Visual storytelling, mini website, tracking tools, global networking]
Use story apps for engaging content [Mojo, Unfold, StoryChic]
Use a planning/post scheduler [Hootsuite, Planoly, UNUM,]
[Events, community, promotions, tracking tools]
If you're going to promote, always do it on Facebook.
Invite friends feature for events.
@FILIPPOS_TASOULAS [INFINITA COCKTAIL]
BRANDING & CAMPAIGN BREAKDOWN
Created a person/personality surrounding the Me Oh My - feminine, mid 20s, Western, minimalist tattoos, day-time drinks, alfresco dining, Europe traveller, #wanderlust, watercolour lover.
Created mood board via pinterest with inspirations drawn from above + content that mirrored aesthetic
Chose colour palette around drink colour and inspiration derision - light, feminine, floral, lavender.
Cultivated feed layout, brainstormed different ways to utilise the Instagram feed to best convey key information and best aesthetic.
Utilised creative contacts, made a list of graphics to commission to utilise across campaign material
eg. text logo in various finishes, illustration logo, animated version, recorded # colour code
Targeted local venues who's design and atmosphere would ensure aesthetic carried through content
eg. Black Bird Bar & Grill, Byblos, Covent Garden, Walter's, Boom Boom Room
Ensured content anti could be upped as campaign progressed.
eg. Started with stills and imagery, moved on to video and storytelling, how to video, collab with ME Oh My Girl etc.
Utilised Facebook promotions feature, took time with targeting to maximise results on lower budget.