BACARDI LEGACY AUSTRALIA

2020 SUMMIT

CHALLENGE 2 TASK - BRAND LOOK & FEEL

LOGO & BVI [BRAND VISUAL IDENTITY]

- What makes a good logo? [Balance, design, colour, quality, relevance, current?]

2019 examples;

BRANDING AND VISUAL AESTHETIC

[Logo, look and feel, colour palette, typography/font, story/message, trend, target audience, assign your drink a personality and build branding around it, look to your favourite artists, photographers, creatives for inspiration]

www.dafont.com

instagram.com/type.wip

instagram.com/typeverything

www.pinterest.com

www.instagram.com/colourpalette.cinema

DIGITAL & PHYSICAL CAMPAIGN ASSETS

QR codes, flyers, recipe cards, coins, pins, wearables [hats/tees], keychains, stickers, patches, coasters.

www.vistaprint.com.au

www.qr-code-generator.com

www.thepinfactory.com.au

www.stickermule.com

CHALLENGE 3 [TASK 2] - SOCIAL MEDIA PRESENCE

INSTAGRAM

[Visual storytelling, mini website, tracking tools, global networking]

Utilise highlights!

 Use story apps for engaging content [Mojo, Unfold, StoryChic]

Use a planning/post scheduler [Hootsuite, Planoly, UNUM,]

FACEBOOK

[Events, community, promotions, tracking tools]

If you're going to promote, always do it on Facebook.

Invite friends feature for events.

INSTAGRAM EXAMPLES

@THERABBITISEVERYWHERE

@SAVETHELEGACY

@FILIPPOS_TASOULAS [INFINITA COCKTAIL]

@THEMONARCH_LEGACY

@AUSDISCOVERS43

@MEOHMYBYMILLIETANG

BRANDING & CAMPAIGN BREAKDOWN

Created a person/personality surrounding the Me Oh My - feminine, mid 20s, Western, minimalist tattoos, day-time drinks, alfresco dining, Europe traveller, #wanderlust, watercolour lover.

Drew inspiration from artists and aesthetics that would appeal to my drink's personality
eg.  Me Oh My Girl, Kerri Hess, The Dairy, Jasmine Dowling, Eloise Jenkins

Created mood board via pinterest with inspirations drawn from above + content that mirrored aesthetic

Chose colour palette around drink colour and inspiration derision - light, feminine, floral, lavender.

Cultivated feed layout, brainstormed different ways to utilise the Instagram feed to best convey key information and best aesthetic. 

Utilised creative contacts, made a list of graphics to commission to utilise across campaign material

eg. text logo in various finishes, illustration logo, animated version, recorded # colour code

Targeted local venues who's design and atmosphere would ensure aesthetic carried through content

eg. Black Bird Bar & Grill, Byblos, Covent Garden, Walter's, Boom Boom Room

Ensured content anti could be upped as campaign progressed.

eg. Started with stills and imagery, moved on to video and storytelling, how to video, collab with ME Oh My Girl etc.

Utilised Facebook promotions feature, took time with targeting to maximise results on lower budget.

ME OH MY FACEBOOK

ME OH MY INSTAGRAM

ME OH MY PRESENTATION